Privacy Policy
Last updated: 12 October 2026
At CADEt, we believe in building a community founded on courage, ambition, discipline, endurance and continual growth.
We respect your privacy and are committed to handling your personal information responsibly.
1. Who we are
CADEt is an independent community and developing performance and lifestyle brand operated by AFFY WORLD LIMITED.
Website: www.joincadet.co.uk
Contact: hello@joincadet.co.uk
Data controller: AFFY WORLD LIMITED (Company Registration Number: 14441902), operating the CADEt brand.
2. Information we collect
When you join our community, register your interest or contact us, we may collect:
- Your email address.
- Your name, if voluntarily provided.
- Your communication preferences and consent records.
- Information you submit when enquiring about or registering for events.
- Technical information necessary to operate and secure our website.
We will update this policy before introducing additional data collection, including any sensitive health information for sporting events.
3. How we use your information
We may use your information to:
- Manage your CADEt community membership.
- Send communications you have agreed to receive about community news, running events, The Becoming Tour, clothing collections, products, collaborations and related developments.
- Respond to enquiries and provide requested information.
- Administer events and registrations.
- Maintain the security and functionality of our website.
- Comply with applicable legal obligations.
We will not use your information for unrelated purposes without an appropriate lawful basis.
4. Legal basis
We rely on your consent to send optional email marketing communications.
We may also process information where necessary for legitimate interests, contractual obligations or legal requirements, depending on the activity.
You can withdraw your marketing consent at any time.
5. Third-party services
We currently use:
- Netlify to host our website.
- Formspree to process and store website form submissions.
- Eventbrite to manage event registration and attendance for our runs.
- Google Workspace for business communications.
- Google Fonts to load the typefaces used on our website.
These providers may process personal information on our behalf in accordance with their applicable terms and data protection arrangements.
If we introduce additional mailing, event registration or commerce platforms, we will update this policy as appropriate.
6. How long we keep information
We retain personal information only for as long as reasonably necessary for the purposes described in this policy.
Marketing records are reviewed periodically. When you unsubscribe, we stop marketing communications and may retain a limited suppression record to respect your preference.
7. Your rights
Under applicable UK data protection law, you may have the right to:
- Access your personal information.
- Request corrections.
- Request deletion.
- Restrict or object to certain processing.
- Request data portability where applicable.
- Withdraw consent.
To exercise your rights, contact hello@joincadet.co.uk.
You may also raise concerns with the UK Information Commissioner’s Office at www.ico.org.uk.
8. Cookies and website technology
We will provide information about any non-essential cookies or tracking technologies introduced to the website and obtain consent where required.
9. International processing
Some service providers may process information outside the United Kingdom. Where applicable, we will use appropriate safeguards required by UK data protection law.
10. Changes to this policy
As CADEt grows, our activities and services may change.
We will update this policy when necessary and communicate material changes where appropriate. Changes to this policy do not automatically expand any marketing consent previously given.
11. Contact
For privacy enquiries, contact: